OptumAds
Programmatic Advertising Network

Connect, Monetize,
Grow

We connect publishers, advertisers, and programmatic partners through flexible advertising solutions across multiple formats, combining diverse demand access, hands-on optimization, and responsive partner support.

Partner With Us
Brand AdvertiserDisplay · CPM · All GEOsDSP / Trading DeskProgrammatic · RTBMedia AgencyNative · Video · CTVDEMANDAD EXCHANGEWeb PublisherBanner · DisplayCTV / StreamingVideo · VASTMobile AppIn-App · NativeSUPPLY500+Publishers100+CountriesMultiAd FormatsPROGRAMMATIC ECOSYSTEM

Who We Serve

Built For Every Side of the
Advertising Ecosystem

We work with publishers, advertisers and programmatic partners to connect digital inventory with relevant demand through integration models suited to each business.

Advertisers

Advertisers

Reach audiences through programmatic and partner-driven inventory across supported web, mobile, video and CTV environments. Work with our team to align campaigns with available supply, GEOs, formats and buying requirements.

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Publishers

Publishers

Monetize your inventory through flexible integrations and access to demand from our programmatic and network ecosystem. Whether you manage a website, blog, or even if you're starting without a site, we have got you covered. We support RTB, VAST and JS tag implementations depending on the inventory and setup.

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Programmatic Partners

Programmatic Partners

Connect inventory or demand through the integration path that fits your setup, with direct communication throughout onboarding, testing and optimization.

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Ad Formats

Connect Users With Our
Diverse Ad Formats

Our format offering evolves with publisher inventory and buyer requirements. We support multiple digital advertising environments rather than limiting partners to a fixed format mix.

01

Banner

Display inventory across web and in-app environments, supporting standard and partner-specific placements.

02

Video

Video advertising across supported environments, including VAST and other video integrations where applicable.

03

CTV

Connected TV inventory for advertisers and publishers looking to participate in programmatic video opportunities.

04

Native

Native placements designed to integrate with the surrounding content and user experience.

Process

5 Steps

How We Work

A clear, repeatable path from first conversation to scaled delivery.

01
Step 01

Share Requirements

Tell us your GEOs, inventory types, ad formats, traffic volumes or campaign objectives so we can understand what setup fits best.

02
Step 02

Match the Solution

We identify the right integration path — RTB, VAST, JS Tag or other supported method — based on your inventory type and technical environment.

03
Step 03

Test & Validate

We review delivery, demand participation, technical behaviour and performance metrics to confirm the integration works as expected.

04
Step 04

Optimize

We work with you on inventory configuration, pricing, demand routing and campaign performance to improve results over time.

05
Step 05

Scale

Once validated, we help expand successful inventory or campaign opportunities based on ongoing performance and partner capacity.

Looking for a Programmatic Partner?

Whether you are looking to monetize inventory, access digital supply or explore a new programmatic integration, our team can discuss the setup that aligns with your requirement.

Talk to Our Team
Chat with us on Teams!